Serie A: Nivea Men (hygiene) extends and expands partnership with AC Milan until 2019

The men's skincare products brand, Nivea Men, owned by the German group Beiersdorf, extended their partnership with AC Milan (Serie A TIM) for three seasons, until the end of the 2018-19 season, and has expanded their collaboration by becoming a global partner of the Milanese club, announced the two parties on 31/05/2016 (the contract was signed on 27/05/2016).

Nivea Men was a top sponsor of AC Milan during the 2013-2016 period. The hygiene brand has been linked to the Milanese club since the 2008-09 season, and AC Milan was the first football club with which the brand formed a partnership.

Nivea Men receives visibility on the club's communication materials, as well as on the advertising boards at the San Siro (80,000 capacity). Under the new partnership, the brand will focus primarily on its communication around AC Milan on digital platforms, and will give priority to Asian markets, particularly China. The club has 380 million fans worldwide, said AC Milan on 31/05/2016.

…