The sponsorship programme of Euro 2016

16 sponsors - 10 global and 6 national - have officially associate their brand with Euro 2016, and activated marketing operations around the event organised by UEFA. These brands will gain visibility on the advertising boards of the 10 stadiums used for the competition, as well as visibility space in the multiple fan-zones for the tournament throughout France.

The sponsors will also appear on all UEFA media communications, as well as during televised broadcasts of the 51 matches of the tournament. These brands will benefit from hospitality packages and an allocation of tickets for certain matches, which gives them the opportunity to invite their customers, employees and media to games, as well as to organise contests for the general public to win tickets, this making Euro 2016 "the largest business club in Europe", stated Jacques Lambert, president of EURO 2016 SAS.

The 10 global sponsors, seven of which were also present for Euro 2012, can activate their partnership with Euro 2016 and UEFA all over the world, while the activation zone for the 6 national sponsors is limited only to…