FA: Ladbrokes to be betting partner of all English national teams and of the FA Cup from 2016-17

Ladbrokes, the British sports betting operator, will become a new partner of the FA on 01/08/2016, announced the English Football Association on 03/06/2016. The "long term" partnership covers the English national teams (men's, women's, youth teams) and the Emirates FA Cup.

Ladbrokes succeeds the British betting operator William Hill as betting partner of the English national teams and the Emirates FA Cup, a contract which ends in July 2016. As part of its partnership with the English Federation, Ladbrokes gets visibility on the FA's communication platforms and on the advertising boards of stadiums during FA Cup matches and at Wembley stadium (90,000 seats) for England men's team matches, as well as the semi-finals and the final of the Emirates FA Cup.

Ladbrokes will also benefit from event rights at Wembley, so as to engage with fans. "With more than 800 million followers globally, England are the most supported team in the world (...) The Emirates FA Cup has similarly enjoyed a stellar year with matches broadcast in over 175 countries," said the English FA on 03/06/2016.