Bundesliga: Barmenia (insurance) becomes the main shirt sponsor of Bayer 04 Leverkusen for 2016-2020

News Tank Football - Paris - News #70731 - Published on 21/02/17 at 09:00
©  bayer04.de
©  bayer04.de

The German insurance company Barmenia Versicherungen has become a major sponsor and the main shirt sponsor of Bayer 04 Leverkusen (Bundesliga) for the 2016-2020 period, on 03/06/2016. German media estimate the per season value of this partnership to be worth between €6m and €7.5m.

Barmenia succeeds Sunpower (US solar panel manufacturer, shirt sponsorship: €6.5m in 2012-13) and LG Electronics (South Korea, shirt sponsorship: €5m per season for the 2013-2016 period) as the main shirt sponsor of the German club, who finished 3rd in the 2015-16 Bundesliga table.

The partnership with Barmenia, “above all provides long-term planning security. A reliable and powerful main sponsor is a basic requirement for an efficient future development in professional football,” said Rudi Völler, the Bayer Leverkusen sporting director, on 03/06/2016. Barmenia's head offices are in Wuppertal (GER), 25 km north of Leverkusen.

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©  bayer04.de
©  bayer04.de

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