Switzerland: Brack.ch named title sponsor of the Challenge League (Swiss 2^nd division)

The Swiss business website Brack.ch has been named title sponsor for the Challenge League (Swiss 2^nd divison) for the 2013-14 season, the SFL (Swiss Football League) announced on the 20/06/2013. This league will now be known as the Brack.ch Challenge League. The agreement was signed with Infront Ringier Sports & Enterntainment Switzerland, a subsidiary of the international sports marketing company Infront, who owns the TV rights to the SFL.

This is the second time that the Swiss second division has sold its naming rights. For the 2008-09 season, Deichmann, a shoe retailer, acquired the naming rights to the championship. "The cooperation with Brack.ch is another important step in the efforts for an ever-increasing professionalisation of the Challenge League," said Claudius Schäfer, chief executive of the SFL.

Raiffeisen, the third largest Swiss banking group, has been the title sponsor of the Super League (Swiss first division) since 18/06/2012.