Copa America Centenario: Total, Ford, MasterCard, P&G, Remy Martin and Comex are the last partners

Total, a French oil group, became an official partner of the Copa America Centenario, on 25/05/2016, thus completing the sponsorship programme of the competition, which takes place in the USA from 03 to 26/06/2016. Total will primarily put forward its brand for engine lubricants, Total Quartz.

"Our association with football, and in particular with the Copa America Centenario, will significantly increase brand awareness throughout the region," said Hervé Allibert, director of Total marketing services division for the Americas, on 25/05/2016.

Ford (automobiles), MasterCard (credit cards), Procter & Gamble (hygiene products), Rémy Martin (cognac) and Comex (paints) joined the sponsorship programme for the competition, as official partners, on 11/05/2016. A total of 15 brands have sponsored Copa America Centenario 2016.

• The partnerships were negotiated by Soccer United Marketing , a subsidiary of MLS Major League Soccer, the top professional football league in the USA and Canada , who shared the marketing duties with IMG Founded: 1960 Headquarters: New York (USA), London…