Euro 2016: Tournament sponsorship programme should generate a record amount of €400m

News Tank Football - Paris - Selection #70849 - Published on
©  News Tank
©  News Tank

24 national teams, 51 games, 2.5 million spectators, 8 million visitors to the fan-zones, more than 8 billion cumulative viewers in 230 territories around the world, these are some of the expected record figures of Euro 2016, hosted in France from 10/06 to 10/07/2016.

The 15th European Football Championship - and the third to be held in France (1960, 1984 and 2016) - also promises to generate unprecedented revenues for the organiser, UEFA: €1.9bn of expected revenue. Of this amount, €400 million should be generated from the sponsorship programme, which includes 10 global partners and 6 national partners.

With only hours remaining before France - Romania (Group A), the opening game of the tournament, (at the Stade de France, on Friday 10/06/2016 at 21:00 CET), please find below some articles grouped together by News Tank Football within the Tank dossier "The sponsorship programme of Euro 2016", published and available online since 06/06/2016.

©  News Tank
©  News Tank

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode