Euro 2016: Tournament sponsorship programme should generate a record amount of €400m

24 national teams, 51 games, 2.5 million spectators, 8 million visitors to the fan-zones, more than 8 billion cumulative viewers in 230 territories around the world, these are some of the expected record figures of Euro 2016, hosted in France from 10/06 to 10/07/2016.

The 15th European Football Championship - and the third to be held in France...