France: Canal+ and EA Sports partnership makes group the sole media partner of FIFA 17

Canal+ and EA Sports have signed a partnership making Canal+ the sole media partner, In France, to appear in the game FIFA 17, on 09/06/2016. The game will be released on Xbox One, PlayStation 4, PC, Xbox 360 and PlayStation 3 on 29/09/2016.

As part of this partnership, more activations will be organised, including live broadcasts of EA Sports FIFA events and content creation. Canal+ will, in particular, welcome the final of EA Sports FC, an eSports tournament on 04/06/2016, on FIFA 16 on Xbox One, broadcast live on the video-sharing platform Dailymotion.

• Pierre Menes replaces Franck Sauzée as a pundit on FIFA 17 alongside Hervé Mathoux.
• A trailer was created by Studio B. "using the soundtracks of Canal +" and broadcast in digital.

FIFA 16, top ranked cultural goods property in 2015

• The game FIFA 16 was the cultural property that generated the most value in 2015, according to figures from French union SELL.
• 1.27 million copies of FIFA 16 and 405,800 copies of FIFA 15 were sold in 2015.
  • Estiamted sales value:
    • FIFA 16: €75.5m 
    • FIFA 15: €20m