Euro 2016: McDonald's sponsors the player mascot programme and the fantasy football competition

McDonald's has sponsored the official mascot program where children accompany Euro 2016 players onto the pitch. The US fast food group is a global partner of the tournament. McDonald's, which has sponsored the European Football Championship since 1992, is a member of the UEFA Eurotop Sponsorship programme until 2017.

Each of the 10 global partners of Euro 2016 have an exclusive sponsorship portfolio, which includes two activations: on-site in France and the other online. On-site, McDonald's offers the chance for more than 1,000 European children (including 878 from France), aged 6 to 10 years, the opportunity to accompany the players of Euro 2016 onto the pitch (following a special offer regarding the purchase of Happy Meal menus, and then a lottery draw). The offer is notably accompanied by two match tickets (one for the child and one for a parent or legal guardian).

Online, McDonald's sponsors the official fantasy league games of Euro 2016. The first, "McDonald's Fantasy'16", allows fans to create a virtual team of 15 players from the tournament and earn points based on their…