Premier League: Wolf Blass (wine), becomes a regional partner of Manchester City

The Australian wine brand Wolf Blass and Manchester City FC (Premier League) have formed a marketing partnership which will last for "several years", the two parties announced on 31/05/2016. Wolf Blass wine becomes the official partner of the Citizens in Asia, the Middle East, Africa and Mexico.

Manchester City have 240 million fans in Asia, the Middle East and Africa, said the club. The partnership will be activated by point-of-sale transactions, co-branded merchandising, gifts, participation in trade fairs, as well as on the digital and social media platforms of both parties.

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Wolf Blass

• Sector: wine brand
• Founded: 1966
• Headquarters: Tanunda (AUS)
• Shareholder: Treasury Wine Estates property (TWE)
• Workforce (TWE): 3,500 employees
• Exports (TWE): 70 countries

Wolf Blass Wines…