Formula 1: Heineken (beer) global partner and naming rights to the Italian GP for 2017-2020 (€50m)

News Tank Football - Paris - News #71646 - Published on 21/06/16 at 11:30
©  Heineken
©  Heineken

The Dutch beer brand Heineken has become the exclusive global partner of Formula 1 until the end of the 2020 season after signing a deal with Formula One Management (FOM), announced the brewer on 09/06/2016. The amount is estimated at around €200m for four years by British media on 09/06/2016. In this announcement, the Formula 1 circuit in...

©  Heineken
©  Heineken

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