Serie A: IMG becomes the licensing agency of Juventus in Asia, Australia and New Zealand

IMG Licensing, a specialised branch of the IMG Worldwide agency, has became the agency in charge of licensing for Juventus (Serie A TIM) in Japan, China, Hong Kong, Macao, Taiwan, Australia and New Zealand "for several years", on 16/06/2016.

Before this agreement IMG Licensing only accounted for Juventus in Japan. The performance range covers clothing, accessories, automotive accessories, office supplies, toys, food and drinks. "Juventus is one of the biggest names in world of football, with the club’s signature black and white stripes instantly recognizable to fans across the globe," said Marcelo Cordeiro, licensing director of IMG, on 16/06/2016.

"We are always looking at new ways of reaching our global fan base and this agreement with IMG will help us to do this in these territories," added Luca Montesion, licensing executive for Juventus, on 16/06/2016.

• IMG Licensing represents, notably, FC Barcelona Activity: Spanish professional football club Main partners: • Nike (kit supplier since 1998; €105m in 2016-17 and 2017-18, then €100m per year +€50m in bonuses from 2018-19…