Euro 2016 : "This logo is football, celebration and French culture" (Jacques Lambert)

"What we have tried to put in this logo is football, celebration and French culture," said Jacques Lambert, president of the Euro 2016 SAS (the joint venture in charge of organising the tournament), during the presentation ceremony of the 2016 European Championship's visual identity in Paris, on the 26/06/2013.

"We expect two things from this...