Bundesliga: bet-at-home (online betting) extends deal with FC Schalke 04 until 2017-18

bet-at-home.com, a German online sports betting operator, extended its deal as a premium partner of FC Schalke 04 (Bundesliga) for two seasons, on 16/06/2016. Both parties, collaborating since 2010-11, are now in partnership until the end of the 2017-18 season.

As part of this partnership, bet-at-home.com gains visibility on the LED advertising boards and displays in the Veltins-Arena (61,973 seats), as well as marketing activation rights on club communication platforms (website, social networks and Schalke TV).

bet-at-home paid an estimated €2m to Schalke 04 in 2015-16."With FC Schalke 04, we found a long-term partner for our marketing channels. The club's close ties with supporters and their reach are perfect in our business sector. In the future we want to accompany the successful pathway of the club," said Michael Gierke, marketing director of bet-at-home.com, on 16/06/2016.