Nielsen acquires Repucom, agency specialised in the measurement and evaluation of sports marketing

Nielsen, an institute of audience and market research, acquired Repucom, an agency specialised in the measurement and evaluation of sports marketing, announced the US group Nielsen on 21/06/2016. The acquisition includes all operations: data, analysis and solutions, and customer records.

Founded in Australia in 2004, Repucom's logo recognition technologies and tracking media measure more than 5.3 million hours of content and 1.1 million interviews each year.

"Sport is a unifying force that brings consumers, brands and advertisers together and the sports marketing industry continues to grow year by year. The acquisition of Repucom is historic for Nielsen. The combination of data and solutions will allow us to help our customers to strengthen their market share, increase their marketing effectiveness and connect their brands with passionate sports fans," said Howard Appelbaum, president of Nielsen Entertainment, on 21/06/2016.

• "Global spending on sports sponsorship has nearly doubled since 2010, from $35bn to $60bn (€31bn to €53bn)," said Nielsen, on 21/06/2016.

"This acquisition…