Germany: DFB present new brand and logo for the national cup, the DFB-Pokal

The DFB have introduced a new brand and logo for the DFB-Pokal, the German national cup, to be used from the 2016-17 season onwards, on 22/05/2016. "The trophy appears in a powerful, modern design. With curved lines, the contours of the coveted Cup are drawn. They are evocative of the gold streamers that rain down at the award ceremony for the winners," stated the German Football Federation.

The last update of the DFB-Pokal brand image dated from 2003. "It was time to revise the brand, we wanted a logo that has international stature that thrills fans - after all, the DFB Cup is an emotional competition," said Denni Strich, marketing director of the DFB.

The new logo was designed by Strichpunkt, a design agency based in Stuttgart (GER). Beginning in 2016-17, it will appear on the shirt sleeve of all participating teams of the DFB-Pokal and on advertising boards in stadiums of the competition. It will also appear on on-screen overlays during telecasts as well as on all communication platforms of the DFB and its partners.

DFB Pokal: logo used from 2003 to 2016