"Season ticket holders are our best salespeople" (Xavier Pierrot, Olympique Lyonnais)

To end the decline in attendances (-14% since 2008/09, 5,000 spectators), Olympique Lyonnais have put in place "an agressive season ticket campaign in terms of pricing, with discounts of about 5 to 10%. We want to adapt to our audience whilst maintaining the desire to increase our number of season ticket holders by targeting new audiences," Xavier Pierrot, Lyon's stadium manager told NTF. Lyon offer many benefits to their fans and hope to have more season ticket holders than in 2012/13 (13,400), whilst not forgetting the arrival of the Stade des Lumières (60,000 seats), expected during the 2015/16 season.

What is Olympique Lyonnais's 2013/14 season ticket strategy?

The message of our 2013/14 campaign is based on the relationship between the fans and the players. We wanted to emphasise OL's young talents in our visuals in order to show that the club is looking towards the future and the many projects that lie ahead. 

We have put in place an aggressive season ticket campaign in terms of pricing…