"Season ticket holders are our best salespeople" (Xavier Pierrot, Olympique Lyonnais)
To end the decline in attendances (-14% since 2008/09, 5,000 spectators), Olympique Lyonnais have put in place "an agressive season ticket campaign in terms of pricing, with discounts of about 5 to 10%. We want to adapt to our audience whilst maintaining the desire to increase our number of season ticket holders by targeting new audiences,...