Ligue 1: NetBet (sports betting), shirt pocket sponsor of AS Saint-Étienne until 2017-18

NetBet France, a French subsidiary of the Maltese operator of sports betting and online gaming, extended its deal as an official partner of AS Saint-Étienne (Ligue 1) for a period of two seasons, 2016- 2018, on 29/06/2016. The partnership was negotiated by the club's marketing agency, Lagardère Sports (Lagardère Sports & Entertainment Group).

NetBet has been a partner of the club since 2015-16. From 2016-2018, the company will extend its partnership and now appears on the "pocket", or shoulder, of the upper right side of the AS Saint-Etienne shirt, "which will ensure high visibility at all Ligue 1 matches," explained the club. As in 2015-16, NetBet will be present on two 3D carpets, LED advertising boards and the giant screens at the Stade Geoffroy-Guichard (42,000 seats) and all communication media of AS Saint-Étienne.

The operator will activate their partnership by renewing the device "NetBet Golden Shoot" at some home games: "At halftime, spectators can walk onto the pitch and try to hit the crossbar to earn a handsome jackpot," explained Lagardère Sports. NetBet will also host…