China: strategic partnership between adidas and Wanda for the development of football in the country

News Tank Football - Paris - News #72357 - Published on 30/06/16 at 12:29
©  adidas
©  adidas

The German sports equipment manufacturer adidas and the Chinese conglomerate Wanda Group (tourism, hotels, entertainment) defined the terms of a strategic cooperation in Beijing (CHN), on 28/06/2016. The cooperation agreement focuses on the development of the Ironman brand, football and basketball in both China and abroad.

Wanda Group owns the...

©  adidas
©  adidas

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode