Infront Finland acquire media and marketing rights to Manchester City vs Arsenal friendly

Infront Finland, a subsidiary of Swiss sports marketing agency Infront Sports & Media, have acquired the media and marketing rights to the friendly match between Manchester City (2^nd in the Premier League in 2012/13) and Arsenal (4^th in the Premier League in 2012/13), the company announced on the 24/06/2013. The match will be held on the 10/08/2013 at the Olympic Stadium in Helsinki.

Infront Finland will sell the broadcasting rights for all Nordic countries (Denmark, Sweden, Norway, Finland and Iceland). They will also manage the sale of VIP packages and the organisation and logistics of the event. The terrestrial TV channel YLE will show the match in Finland.

The match, advertised as the "Super Match by Carlsberg" is being sponsored by the Finnish brewery Sinebrychoff, part of the Carlsberg group. Partnerships have also been agreed with Clear Channel (mass media), Edita (printing company) and the City of Helsinki.

This first match in Finland between two Premier League clubs will mark the end of their respective pre-season campaigns. The 2013/14 Premier League season begins on the…