France: free-TV channel L'Équipe 21 announces a "new record with 1.1% audience share in June 2016"

L'Équipe 21 improved its audience record with a 1.1% audience share in June 2016, announced this DTT channel on 04/07/2016. The previous record (1%) took place in May 2016. The free-TV channel of the L'Équipe media group also posted its audience share record over one week: 1.4% from 13 to 19/06/2016.

According to L'Équipe 21, the good results are in particular due to the "Euro 2016, with 'L'Équipe Type', 'L'Équipe de la mi-temps' (L'Équipe at half-time) and 'L'Équipe du soir' (L'Équipe in the evening)" every day from noon to midnight, seven days out of seven. "We rely on the strength of the L'Équipe group, its shareholders and journalists who come from editing the written edition for the broadcast," explained Arnaud de Courcelles, director of the L'Équipe television division, to News Tank Football, on 01/06/2016.

The 'L'Équipe du soir' programme registered a record audience with 450,000 viewers on average, and a peak of 883,000 viewers, on Wednesday, 15/06/2016.

"60% of people in France have access to only one free sports channel" (Arnaud de Courcelles, on 01/06/2016)

• …