NFL: an interactive exhibition with Cirque du Soleil in Times Square (New York), in November 2017

The NFL, the National Football League Players Association (the NFL players' union), and Cirque du Soleil, a Québécois artistic entertainment company, announced the creation of a partnership to create an interactive exhibition in November 2017, on 22/06/2016.

The event, "The Times Square NFL Experience", will take place in Times Square (New York City), across four floors, 3700 m2, on the corner of West 47^th Street and 7^th Avenue. It will include a 350 seat theatre where visitors can view an interactive 20-minute film co-produced with NFL Films, an subsidiary of the NFL dedicated to audiovisual production. The exhibition will also offer educational programming on the art of the tackling and the passing in American football.

"The NFL and Cirque du Soleil are two iconic global brands. We are pleased to team with this industry leader to set the new standard of excellence in sports and entertainment. We are thrilled to re-imagine what it means to authentically engage with fans by providing them an immersive, innovative experience celebrating football and available year-round. We hope to…