LaLiga: Hankook (tyres) becomes a global partner of Real Madrid for the 2016-2019 period

Hankook, a South Korean tyre manufacturer, became a global partner of Real Madrid CF (LaLiga) for three seasons (2016-2019), on 30/06/2016. This is a second-level partnership in the Madrid club's sponsorship pyramid.

Under the partnership, Hankook gains visibility on the LED advertising boards at the Santiago Bernabeu (81,044 seats) and a series of marketing rights in Spain and abroad, involving Real players.

"Both parties promote forward looking investments, innovative strategies and consistent efforts for customers and fans. Hankook Tire aim to increase brand recognition and expand its global footprint along with Real Madrid’s worldwide popularity," said the South Korean manufacturer on 30/06/2015.

The club has 450 million fans worldwide, according to Hankook.