WFF 2016:"The Chinese digital ecosystem is very different than that in the West" (M. Sher, MediaCom)

"How to access the Chinese public? No one has a perfect model. In China, there are 688 million internet users, 52% of which are between 15 and 34 years old. A Chinese person spends two hours a day on their mobile phone on average. The mobile phone is king in China: whether it is a sponsor or a club, any initiative activated in the Chinese...