WFF 2016: "Le Sports is not a competitor of (public broadcaster) CCTV Sports" (Ma Guoli, Le Sports)

"Le Sports is not a competitor of (the Chinese public broadcaster) CCTV Sports (officially known as the CCTV-5 channel)," stated Ma Guoli (pictured), the vice-chairman of Le Sports, the sports branch of the Chinese technology and digital content company LeEco, on 08/07/2016, the second day of the World Football Forum 2016.

This convention took place on 07 and 08/07/2016 in Paris (FRA), around the theme of "The New Geography of Football", which analysed China's impact on world football and its economy, the emergence of India in football, and opportunities in emerging football markets: Russia (host of the 2018 World Cup), Qatar (host of the 2022 World Cup), Southeast Asia and Africa.

"The reason many sports media companies have exploded in China is because there was no competition. In China, for a long time, many sports events were not broadcast on television. So Le Sports, and many other companies, have entered this space. The needs of the viewers are always first, and Chinese companies are now filling this new demand of viewers for sports content," added Ma Guoli, during the…