WFF 2016: "FIFA Club World Cup partnership allows us to reach new audiences" (Wang Dong, Ali Sports)

News Tank Football - Paris - News #73177 - Published on 13/07/16 at 14:57
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"Aggressively being involved in the global sports market is very important to increase our global exposure. Partnering with the FIFA Club World Cup (see below) allows Alibaba to reach new audiences, but also become much more integrated with the events themselves. This is an effective way to raise the profile of sports in China, and the level of...

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