Liverpool FC: New Balance, club equipment supplier, offers a trip for three to California to one fan

An activation launched by the American sports equipment brand New Balance, the official equipment supplier of Liverpool FC (Premier League), on 07/04/2016, is the chance for a club supporter to win a five-day trip to San Francisco (California, USA) and the opportunity to attend the friendly match between the "Reds" and AC Milan (Serie A TIM) at Levi's Stadium in Santa Clara (68,500 capacity) on 30/07/2016. The winning fan of the contest can bring two additional travellers, for a total group of three persons.

To enter the contest, fans must post photos showing their support for the Merseyside club on the official Liverpool FC Instagram account, tagging the New Balance account (@NBFootball), and using the hashtag #MadeForLiverpool. The winner, who will be decided by a draw, will receive three plane tickets to San Francisco, vouchers for a five-night stay in a hotel for three people, three tickets for the Liverpool FC - AC Milan match, and three invitations for the 2016-17 third kit presentation as well as three replica shirts.

New Balance formalised its arrival into the football…