LaLiga: Nivea Men (hygiene) extends its partnership with Real Madrid in Vietnam for 2016-2019

Nivea Men, a hygiene products brand owned by the German group Beiersdorf, became a regional partner of Real Madrid CF (LaLiga) in Vietnam, on 13/07/2016. The partnership covers a period of three seasons (2016-2019).

Nivea Men has partnered Real Madrid in Spain since 22/02/2013. Since then, the Beiersdorf group brand and Real have expanded their collaboration to 46 countries worldwide, including South Africa (concluded on 16/03/2016).

"We wish to strengthen the links between Spain and this wonderful country (Vietnam). This is why we are here today alongside Nivea Men, a prestigious brand recognised around the world, a leader in its field of activity," explained Emilio Butragueño, director of institutional relations at Real Madrid, on 13/07/2016.