LaLiga: Tag Heuer becomes official timekeeper and sponsor of the Spanish League until 2019

The Swiss watchmaker TAG Heuer has become the official timekeeper and sponsor of LaLiga from the 2016-17 season, announced the Spanish Professional Football League on 13/07/2016. No financial details of the partnership, nor its duration, were officially disclosed, but the agreement could cover three seasons (2016-2019), according to Spanish media.

Tag Heuer gains visibility on screens in stadiums as well as in TV broadcasts of Spanish professional leagues (60 seconds per game). The Swiss brand will also feature on the fourth official's panel - to indicate additional time and substitutes - under the Tag Heuer Carrera brand.

This activation will take effect in LaLiga2 stadiums and the majority of LaLiga stadiums, said Blanca Panzano, CEO of TAG Heuer Spain, according to Spanish media on 13/07/2016. This activation is not possible in stadiums such as the Camp Nou (99,354 capacity) because FC Barcelona is under contract with the Swiss watchmaker Maurice Lacroix, and the same for the Santiago Bernabeu (Real Madrid FC, 81,044 capacity).

• Tag Heuer is also a partner of the "Champions for…