Serie A: UBI Banca becomes a top sponsor and the official bank of Juventus for 2016-2019

UBI Banca, an Italian bank, has become a top sponsor of Juventus (Serie A TIM) for three seasons (2016-2019), on 13/07/2016. The official designation of the partnership (second level in the club's sponsorship pyramid) with UBI Banca is to become the official bank of Juventus. UBI Banca succeeds Veneto Banca (2013-2016) as the official bank of the Turin club.

Terms of this partnership with UBI Banca include visibility on the advertising boards at Juventus Stadium (41,000 capacity) and the ability to activate the partnership with the launch of a credit card in the colours of Juventus, whose first copy was handed to former French international David Trezeguet, president of the "Legends of Juventus" team of former players who are now ambassadors of the Italian club.

"This agreement with UBI Banca represents a new breed of partnership based on the sharing of important objectives. We are expecting to see concrete, tangible results. Juventus will be the channel for UBI Banca to access millions of people and offer them tailored products," said Giorgio Ricci, head of global partnerships and…