Social networks: FC Barcelona have the largest following on social networks in the world (Forbes)

FC Barcelona (LaLiga) have the largest following on social networks, for a sporting club, in the world, according to a study by the American economic magazine Forbes, published on14/07/2016. The study was conducted from June 2015 to June 2016 using HookIt, a social network measuring tool, and allowed them to rank clubs according to three criteria: number of followers, number of interactions, and "earned media value" (revenues generated through sponsored content).

With 148 million followers in total on social networks, 1.45 billion interactions and $25.3m (€22.9m) in revenue generated through sponsored content, FC Barcelona came out on top in each of the three assessment criteria. Barça is ahead of five other football clubs.
• Real Madrid (LaLiga, 2^nd)
• Manchester United FC (Premier League, 3^rd)
• Arsenal FC (Premier League, 4^th)
• Chelsea FC (Premier League, 5^th)
• FC Bayern Munich (Bundesliga, 6^th)

The NBA franchise the Los Angeles Lakers, the top team outside of the footballing world on social media according to the Forbes ranking, came in 7^th. Nine American sports franchises (NBA…