MLS: 2017 expansion franchise Atlanta United announce American Family Insurance as shirt sponsor

Atlanta United FC, set to become the 21^st franchise in MLS beginning from the 2017 season, have concluded a partnership with American Family Insurance to become the club's first shirt sponsor, announced the two parties on 12/07/2016.

American Family Insurance also becomes the official insurance partner of Atlanta United. Exact terms of the agreement have not been disclosed, but it is a "multi-year partnership" and "top tier" sponsorship agreement, according to the club. Multiple American media outlets estimate the annual amount to be $4m (€3.6m).

Additionally, the insurance company will also activate its partnership with the American Family Insurance Fan Village, "a multi-acre interactive fan zone to be located outside of Mercedes-Benz Stadium, (which) will feature family-friendly activations and activities for select Atlanta United home games," stated the club.

• This is the first sponsorship activity in football for American Family Insurance.

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