AS Roma: friendly match against Terek Grozny records 277,316 unique viewers via Facebook Live

The friendly match, AS Roma - Terek Grozny (3-2), at Stadio Pineta (5,000 capacity, in Pinzolo, ITA), recorded 277,316 unique viewers to the live feed via Facebook Live, on Sunday 17/07/2016 at 17:00 CET, announced AS Roma on 18/07/2016.

This match "reached 1,999,517 people in total" - according to AS Roma - generating a total of 60,500 Likes, Comments and Shares. The peak audience of the stream was 23,626 during the first-half.

The visit of the Russian team Terek Grozny was part of the Roman club's pre-season preparations and featured as part of their 9-day training camp in the Alpine town of Pinzolo, in the Italian province of Trentino, which also saw the successful launch of the club's official Periscope account.

AS Roma's social media statistics during the Pinzolo training camp

• "15,878,000 - total number of impressions on Twitter
• 5,536,670 - total number of video views of content published on Facebook
• 1,738,100 - total number of Snapchat views of content posted on the official AS Roma Snapchat account
• 1,168,391 - total number of Likes on AS Roma's Instagram pictures
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