Ligue 1: Kumho Tyre (tyres) becomes an official partner of Olympique Lyonnais (2016-2018)

Kumho Tyre, the South Korean tyre manufacturer, became an official partner (third level) of Olympique Lyonnais (Ligue 1) for two seasons (2016-2018), on 20/07/2016. The partnership was negotiated by Lagardère Sports, the exclusive marketing agency of the French club.

"As an official partner of Olympique Lyonnais, Kumho Tyre will establish activations for fans over the next two seasons. The brand will appear on all display devices in Parc OL, and have a 360 degree package which will include an escort operation for kids, a hospitality service, and a digital activation device," said Lagardère Sports.

"The partnership signed by both parties allows Kumho Tyre to feature in the mascot programme of OL, Lyou (name of mascot), who will wear a backpack with the logo of the South Korean company, as well as be present on throughout Parc OL, and assist during the matches of Olympique Lyonnais," stated Lyon.