Naming rights: in less than 30 days, the "Liga BBVA" became "LaLiga", and then "LaLiga Santander"

"LaLiga will not have a single (title) sponsor (in 2016-17) because it is our belief that the brand can be better served with several sponsors. The Liga Adelante will now be known as LaLiga2", said Javier Tebas, president of the Spanish Professional Football League, on 25/06/2016.

26 days later, the Spanish bank Banco Santander and LaLiga...