Ligue 1: Boulanger extends as official partner of LOSC Lille until 2018-19, becomes sleeve sponsor

Boulanger, a French distribution retailer specialising in leisure products, multimedia and appliances, has extended and expanded its partnership with LOSC Lille (Ligue 1) for three seasons (2016-2019), on 13/07/2016. An official partner of the club since 2012-13, Boulanger maintains this status, but will now also appear on the left shirt sleeve of the LOSC kit during Ligue 1 games, from 2016-17.

"The values of performance and team spirit own of sporting clubs have always been in the DNA of Boulanger. The brand is so frequently and naturally linked to sports clubs, in Lille but also in other major French cities. As such, as a native of the region (Boulanger is present with 16 stores locally), a partnership with the LOSC, the biggest football club in the region, came naturally," stated Gregory Rousseau, regional manager Boulanger in northern France, on 13/07/2016.

Boulanger also retains visibility on the LED advertising boards at the Stade Pierre-Mauroy (50,157 seats) until the end of the 2018-19 season.

• LOSC Lille finished 5^th in the 2015-16 Ligue 1 French first division, 20…