Cycling: ASO and Activation Group to launch "Le Tour de France" events in China, in November 2016
Amaury Sport Organisation (ASO), organiser of the Tour de France, and Activation Group, a Chinese marketing agency specialising in luxury brands, announced the creation of official "Le Tour de France" events in China, to begin in November 2016, on 24/07/2016.
Events include a "Tour de France Criterium" for professional cyclists, in the model of...
