Paris Saint-Germain: AB InBev and Budweiser beer, club partners in the US and Europe until 2018-19

The Belgian beer conglomerate Anheuser-Busch InBev has agreed a partnership of three seasons (2016-2019) with Paris Saint-Germain (Ligue 1), on 22/07/2016. The two sides will activate this partnership with the American beer brand Budweiser, in the US and Europe (with the exception of France, due to the Loi Évin, see below).

The agreement was announced on the second day of PSG's "USA Summer Tour 2016". The club is participating in the American-hosted portion of the 2016 International Champions Cup (pre-season friendly tournament), and played FC Internazionale Milano (Serie A TIM, 3-1 victory for PSG in Eugene, Oregon on 24/07), Real Madrid CF (LaLiga Santander, in Columbus, Ohio, on 27/07), and Leicester City FC (Premier League, in Los Angeles, California, on 30/07/2016).

The partnership will be activated for the first time during a boat cruise in Los Angeles (California, USA), where the Parisian club has set up its base camp for its American tour (21 to 30/07/2016). "We are thrilled and excited to collaborate with such an iconic American brand," said Frédéric Longuépée, deputy…