Premier League: Dafabet (betting) extends deal as shirt sponsor of Sunderland AFC until 2018-19

Dafabet, a Filipino sports and online gaming operator, extended its deal as the main shirt sponsor of Sunderland AFC (Premier League) for one season (2018-19), on 05/07/2016. Dafabet became the main shirt sponsor of the English club in 2015-16, for an initial period of three seasons (2015-2018).

Under the partnership, Dafabet also gains visibility on the advertising boards at the Stadium of Light (49,000 seats), and has plans to activate its sponsorship in activations offered to Sunderland supporters in the stadium (see below).

"With the support of Dafabet, whose key markets are Asia and the UK, the club launched a Chinese language website, which, along with additional activities in the future, is helping to elevate its presence in the Asian territories. The power of the Premier League, the most watched sporting league in the world, also gives Dafabet increased exposure across a global platform," said Sunderland AFC on 05/07/2016.

Dafabet succeeded Bidvest, a distributor of food products, as the main shirt sponsor of "The Black Cats". The amount of the partnership with the South…