Domino's Ligue 2: new audio and visual identity for the championship - start date: 29/07/2016

With a new logo, a new brand, a new colour scheme, and a new look the Domino's Ligue 2 has been completely revamped to start the media cycle from 2016 to 2020 and start the 2016-17 season, on Friday, 29/07/2016. Ligue 1 (opening matchday from 12 to 14/08/2016) and the Coupe de la Ligue (first round on 09/08/2016) will receive the same major makeover.

Regarding Domino's Ligue 2, "we created this identity with Radiant Studios, a British agency, who, notably, designed the identity of the UEFA Champions League. Radiant Studios has worked with us on the identity of Ligue 2 since 2012," said Sylvain Chapuis, marketing manager within the department of economic development of the LFP.

"This brand identity, which we have been working on since spring 2015, has been put in place for sprucing up matches, highlights, and magazines for our broadcasters," added Sylvain Chapuis.

"In total, approximately 150 screens per competition had to be conceived. The templates are then applied by each club, being adapted to their colour schemes. The objective is to both identify the competition and highlight…