Bundesliga: UPS (logistics) becomes a premium partner of VfL Wolfsburg

UPS, the US logistics company, has become a premium partner of VfL Wolfsburg (Bundesliga) for the 2016-17 season, with an option for another season, on 20/07/2016. This partnership gives UPS fourth-level status as the Official Logistics and Sustainable Development partner of the male and female professional teams of VfL Wolfsburg.

The two sides will activate their partnership in the areas of social media and sustainability. In addition, from autumn 2016, UPS will deliver all orders placed from all VfL Wolfsburg physical and online stores. Fans of the club can experience two services of the logistics company: "UPS My Choice" (selection of the date and place of delivery) and "UPS Access Point" (a physical network of branches serving as relay points).

UPS will get visibility on the advertising boards at the Volkswagen Arena (30,000 seats) and a hospitality benefits package. The US company wants to focus its partnership around B2C solutions (with individual costumers). "We are very proud to have convinced UPS of the international direction which we have taken for many years and that…