Rio 2016 Summer Olympics: 5 billion potential viewers in over 200 countries and territories

The Rio de Janeiro 2016 Olympic Games will have a "potential audience reach of more than 5 billion, (which) is the largest ever for the Olympic Games," said the IOC. The London Olympics in 2012 reached 3.6 billion unique viewers (who watched at least one minute of content and who accounted for 76% of a potential public then estimated at 4.73...