Villarreal CF: Marzá Audi becomes partner the club, to offer car to most loyal fan in 2016-17

Marzá Audi, a car dealership, entered into a partnership agreement with Villarreal CF (LaLiga Santander) for the 2016-17 season, on 02/08/2016. Marzá Audi is the official automobile dealer of the German automobile brand Audi in the province of Castellón (one of the three provinces that make up the Valencian Community), where the city of Villarreal is located.

Under the agreement, the dealer provides cars of the Audi brand to all the players and staff at Villarreal CF and in exchange receives visibility at the "El Madrigal" (24,890 seats), as well as on the club's marketing materials.

Marzá Audi can also use the Villarreal CF image for its own marketing campaigns. To activate this partnership, Marzá Audi will organise monthly competitions for Villarreal CF fans, with the aim "to reward their loyalty". At the end of the 2016-17 fiscal year, Audi Marzá will hold a prize draw from amongst the club's season ticket holders who have missed the fewest home matches, and the winner will receive an Audi automobile.

Villarreal implemented an incentive programme so as to encourage loyalty amongst…