Umbro: fish & chips "avec maillot" offered to fans of SM Caen, FC Nantes, and RC Lens
The kit supplier Umbro launched a marketing campaign around the 2016-17 home shirts of SM Caen (Ligue 1), FC Nantes (Ligue 1), and RC Lens (Domino's Ligue 2) by installing a fish & chips food truck at Caen and Lens on 19/07/2016, and then the following day in Nantes.
The operation was intended as a nod to the English roots of the brand...