USA: NBC reaches $1.2bn (€1.08bn) in advertising revenue for 2016 Olympics

NBC Universal has achieved $1.2bn (€1.08m) in advertising revenue for its coverage of the 2016 Rio de Janeiro Olympic Games, announced the US media conglomerate on 04/08/2016. Advertising revenues for the Rio 2016 Olympic Games were conducted at "a faster pace than those recorded at the London Olympics in 2012," said Seth Winter, vice-president of the sales department of advertising space for sporting events for the NBC group, on 04/08/2016.

NBC Universal has exceeded the one billion dollar mark (€878m) in advertising revenue for its coverage of the Rio de Janeiro Olympics in 2016, the group had previously announced, on 29/03/2016. NBC Universal is the broadcaster, in the United States, of the Olympic Games -- including both the winter and summer editions -- from Sochi 2014 (Winter Olympics, Russia) through Tokyo 2020 (Summer Olympics, Japan), with these TV rights acquired on 07/06/2011. This one billion dollar mark in revenue, which also includes the sale of advertising space on cable and digital platforms, has been achieved four months earlier than for the London 2012 Summer…