adidas: "Creator Studio" allows fans to design the 2017-18 third kit of 6 partner clubs

News Tank Football - Paris - Initiative #74525 - Published on
©  adidas
©  adidas

adidas has launched the digital platform "Creator Studio", which allows users to design the 2017-18 third shirt for six clubs under contract with the German supplier, on 08/08/2016: Manchester United FC (Premier League), Real Madrid CF (LaLiga Santander), Flamengo (Brasileirão Série A), FC Bayern Munich (Bundesliga), AC Milan, and Juventus (Serie A TIM).

"Fans will be able to upload and share their design online with their community through the Creator Studio, and use it as a platform to campaign for votes. Once the designs have been submitted the kits will enter Battle Mode, where fans will be given the chance to vote for their favourite kit. The kits with the most likes will be entered into a top 100 gallery per club. The winning shirt for each team will be decided by a judging panel of some of the clubs' most iconic players, with the winning kits going into production as the official third jersey to be worn on pitch by each team during the 2017/18 season," said adidas.

“We are giving people a blank canvas and allowing them to create something exciting and unique. The Creator…

©  adidas
©  adidas

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