Premier League: EA Sports (video games) lead sponsor of the English Premier League for three years

The US video game publisher EA Sports has extended its partnership with the Premier League by becoming the lead partner of the English first division for the 2016-2019 period, on 08/08/2016. EA Sports, an official partner and the official license holder of the Premier League for the FIFA video game, had extended its agreement with the English League until 2018-19, on 07/08/2014.

"Being lead partner of the Premier League means that EA Sports, already recognised as a global leader in sports entertainment, will have a deeper partnership and integration with the Premier League throughout the coming seasons," said the English League. The new partnership offers the video game publisher visibility with regards to the display of its logo during television broadcasts of Premier League matches, in the UK and internationally. EA Sports also became the sponsor for the player of the month trophy, as well as the end of season awards distributed by the Premier League. Finally, EA Sports retains its status as official sponsor of the Premier League fantasy league (a simulation game of managing a…