Lagardère Sports and Entertainment acquire US agency Rooftop2 Productions

Lagardère Sports and Entertainment, a branch of the Lagardère Group, acquired the US agency Rooftop2 Productions, specialising in the implementation of experiential marketing campaigns, on 08/08/2016. Rooftop2 Productions retains its name and its own customer base - especially in the sporting sector: FanDuel (the American company of daily fantasy leagues, virtual sports leagues played on Internet), NFL, New York Jets (NFL), New York City FC (MLS) and Topps (sports trading cards).

"As we looked to expand our capabilities in experiential marketing and production, we were immediately impressed with Rooftop2 Productions and the innovative work they develop and execute. The team at Rooftop2 will offer our global consulting clients additional capabilities and experience and enhance our value proposition in future discussions with world-class brands," said Kern Egan, Lagardère Sports executive vice-president of consulting, on 08/08/2016.

"We believe joining Lagardère Sports is a once-in-a-lifetime opportunity to partner with a leading international agency that immediately launches Rooftop2…