Germany: UPS (logistics) partners the 2016 Super Cup, Borussia Dortmund - Bayern Munich (0-2)

UPS, a US logistics company, was a partner of the 2016 edition of the German Super Cup, announced the Lagardère Sports agency on 09/08/2016. The German branch of Lagardère Sports has been the exclusive marketing agency of promotion/relegation play-offs for the Bundesliga, 2.Bundesliga, and 3.Liga, as well as the German Super Cup, since 2010.

UPS gained visibility on the advertising boards at the Signal Iduna Park (81,359 seats), which hosted Borussia Dortmund - FC Bayern Munich (0-2), the 2016 German Super Cup on Sunday, 14/08/2016 - with the Bavarian club having won both the 2015-16 Bundesliga and DFB-Pokal.

In addition to UPS, among the partners of the 2016 German Super Cup in 2016 were the Japanese tyre brand Falken Tyre, the sports betting operator Bet-at-Home, the pay-TV group Sky Deutschland, the retail banking group Targobank, the automatic door manufacturer Hörmann, the German branch of the Vodafone telecommunications group, the food delivery website Lieferando.de, and the automobile manufacturer Volkswagen. The eight companies named above were also partners for the…