Digital: DAZN is "the biggest investment in the history" of Perform Group (S. Denyer)

"This is without doubt the biggest investment in the company's history. This is certainly a very long-term investment. We have looked at the DAZN project for a long time. We ordered several studies and observed mobile internet distribution and other products such as Netflix. We believe that the time has come. For sports, the OTT approach may be radical, but not for the whole audiovisual market," said Simon Denyer, CEO of the Perform Group, to the German specialist website Sponsors.de, on 16/08/2016.

Perform Group, a British company specialising in the production of sports content on digital media, acquired the highlights of the Bundesliga and 2.Bundesliga, to be broadcast between midnight on Mondays and midnight on Tuesdays, in Germany, Switzerland and Austria for the 2017- 2021 cycle (€20m per year), on 09/06/2016. The media group Axel Springer acquired, for Germany, via sub-license from the Perform Group, for the 2017-2021 broadcasting rights over digital platforms for highlights of the Bundesliga and 2.Bundesliga, on 10/08/2016.

Perform Group will notably broadcast the Bundesliga…